Jessica is responsible for managing the marketing programs for the UF Health Cancer Center, UF Health Heart & Vascular Care, UF Health Urology and UF Health Dermatology and related services. She also assists and directs special projects on behalf of the marketing department at UF Health, including leading brand campaign extensions, launching a CME accredited podcast program and managing the promotional process for U.S. News and World Report efforts. Additionally, she has worked closely with the departments of surgery, urology, dermatology, neuromedicine and pediatrics to manage projects while colleagues were on leave and positions were vacant. She is an experienced marketing professional with 20-plus years of expertise in marketing, public relations, event coordination, media relations and social media. Previously she served as the VP of account service at Spiro & Associates Marketing, Advertising and Public Relations and as a social marketing coordinator at Chico’s FAS / Soma. A 1997 graduate of the University of Florida with a bachelor of science in public relations, Jessica’s educational ambitions were satisfied with a master of arts in mass communications from the university in 1998. Specialties: Strategic Marketing Solutions for Healthcare, Real Estate, Banking, Retail & Restaurants. Public Relations, Account Management, & Social Media