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Alisha Katz, APR

Marketing Manager

Alisha Katz joined the UF Health Communications team in 2015 and serves as the marketing manager for UF Health Surgical Services, UF Health Shands Transplant Center, UF Health Advanced Lung Program and the UF Health Congenital Heart Center. Prior to serving in this role, Alisha worked as a marketing coordinator for the UF Health Florida Recovery Center, psychiatry, pathology, ophthalmology, urology, UF Health ShandsCair, emergency medicine/trauma, otolaryngology and radiology. She also served on the media on-call team for news inquiries after-hours. Originally from Miami, Alisha holds a bachelor’s degree in public relations from the University of Florida's College of Journalism & Communications with a minor in communication studies. After graduating magna cum laude from the university, Alisha served as the communications & research manager for the Gainesville Area Chamber of Commerce & the Council for Economic Outreach. Following her tenure at the Chamber, Alisha became the Director of Cinema & Development at the Hippodrome Theatre, Gainesville’s only professional regional theatre and art-house cinema. Alisha is an active member of the Junior League of Gainesville, the Ronald McDonald House of North Central Florida and the Florida Public Relations Association.

Stories by Alisha

The Ride of His Life

When EMS arrived at the scene of Matthew “Matt” Benavidez’s motorcycle crash, authorities pronounced him dead. On Nov. 7, 2020, an SUV ran a flashing yellow…

Matt in the hospital with his mom

Heather’s Lifelong Battle

Heather Lowery’s parents were told that she would likely not live to be 3 months old. At 36, Heather has proved them wrong and has set an example for adults…

Heather Lowery laying in her hospital bed with Diego Moguillansky, MD, and Jana Reid, APRN, standing beside her.

Putting Practice into Action

For 18 years, Sandra “Sandy” Demasters-Reynolds, M.S.N, R.N., CCTC, has served as the living donor program manager at the UF Health Shands Transplant Center.…

Dave poses with a fish he caught.

#MadisonStrong

One glance at Madison Rhodes, 14, and no one would ever imagine the struggles she has endured. Madison was born in Central Florida on May 25, 2005 with a…

madison standing outside and smiling at the camera in a cheerleading uniform

Keeping Thea All Smiles

Althea “Thea” Brown is all smiles. And her spunky personality along with her curiosity for the world around her will undoubtedly bring a grin to your face. But…

a smiling baby in her dad's arms